Across the South West, there’s a clear trend emerging. Families are focusing their home searches around the £350,000 mark — and it’s not hard to see why. At this price point, buyers are finding a balance between affordability, space, and location that works for modern family life.
If you’re a homeowner thinking of selling, this could be the right moment to act. Demand is strong, competition is limited, and well-priced homes are moving quickly.
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Why £350k is the new target budget
With interest rates stabilising and more mortgages at better rates available, families are regaining confidence. But budget still matters, and £350,000 has become the practical upper limit for many buyers who want three bedrooms, outdoor space, and good school catchment areas.
According to the latest data from Plumplot and Rightmove, homes priced around £350k are seeing faster sale times and more viewings than those just above or below this range.
It’s about space, schools, and connectivity
This bracket typically buys you a semi-detached or modest detached home in many commuter belt areas around Bristol, Bath, Cheltenham and Exeter. These homes offer enough space for growing families, without the higher council tax bands or stamp duty tiers that come with more expensive properties.
Buyers are also focused on school catchments, green space, and access to trains or main roads. That’s why homes in well-connected market towns and suburbs are performing so well right now.
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Young families are driving the market
Many of the buyers in this bracket are upsizing from flats or starter homes. They’re looking for space to grow into, but still keeping one eye on monthly outgoings.
For sellers, this means a motivated audience that knows what they want. If your home fits the bill, and it’s priced sensibly, it’s likely to generate strong interest.
Price sensitivity is key
While demand is high, buyers are still cautious. Homes that are overpriced — even by a few percent — risk going stale. But those that hit the sweet spot are often snapped up within weeks.
In this climate, it’s important to take a data-led approach to pricing. Your local CJ Hole agent can guide you through recent comparables, buyer demand, and marketing strategy.
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What features stand out in this price band?
Buyers at £350k tend to be practical. They value:
- Off-street parking or a garage
- A second reception room or home office space
- Private garden with room to play
- Safe, family-friendly streets
If you’re preparing to sell, small updates like repainting, improving kerb appeal or decluttering can make a big difference in this market segment.
Areas where £350k goes further
While Bristol and Bath remain premium markets, areas just beyond their borders, like Keynsham, Yate, Weston-super-Mare, and Thornbury, offer more space for the money. These towns also benefit from strong transport links and growing local amenities.
For buyers priced out of the city, these spots provide the lifestyle they want, without the compromise.
Why this year offers a window of opportunity
As we move through 2025, competition from other sellers remains relatively low. That gives well-prepared sellers a chance to stand out.
Buyer demand is expected to remain steady, especially as more families look to move before the new school year. If you’re considering a move, acting soon could help you take advantage of the current momentum.
Why sellers should feel confident
We understand that selling your home is a big decision, especially in a market that’s still finding its balance. But if you’re in the £350k bracket and located in a strong commuter or school area, you’re in a great position.
Our local teams know what buyers are looking for. We’ll help you prepare, price, and present your home to achieve the best result.
